Postmately vs Metricool
Updated 6 November 2026
Metricool is a scheduler with strong analytics, competitor tracking and reports, plus a free plan and an MCP server. Postmately focuses on the other half of the job: making the carousels and videos and publishing them after your approval.
Side by side
| Metricool | Postmately | |
|---|---|---|
| Category | Scheduling and analytics | AI content studio with publishing |
| Who makes the content | You; an AI assistant with a few credits per brand | Builds the plan from your website and makes the carousels and videos |
| Price | Free for 1 brand; Starter from $20/month and Advanced from $53/month billed yearly | Free to start (3 carousels and 1 video, no card); AI Autopilot $59/month; done for you from $179/month |
| Free plan | 1 brand, 20 scheduled posts a month, 30 days of metrics | Content plan, 3 carousels and 1 video, up to 5 channels |
| Analytics | A core strength: history, competitors, reports | Views and comments per post and a channel overview |
| AI agents | MCP on every plan, including free | MCP and API on every plan, including tools that make carousels and videos |
| Channels | All major networks, including Instagram, Facebook and LinkedIn | Live: TikTok, YouTube, Telegram, VK, Pinterest, Bluesky, Mastodon, Instagram, Facebook Pages, Threads. In platform review: LinkedIn. |
Where Metricool is stronger
- Analytics. Long metric history, competitor tracking and PDF reports.
- A free plan with MCP. Agents can read Metricool data at no cost.
- Channel coverage. Instagram, Facebook and LinkedIn work today.
- Agency features. Brands, roles and approvals on Advanced.
Where Postmately is stronger
- The content gets made. Paste your website: Postmately writes a month plan and renders branded carousels and short videos for it.
- Approve, don’t produce. Drafts arrive in Telegram or by email a day early. You approve or edit; the post goes out on schedule.
- Agents can do the work. One MCP connection lets Claude Code, Codex or Cursor plan, make carousels and videos, publish and read the numbers.
- A team if you want one. From $179/month our team makes the posts and a person checks them, so no social media hire is needed.
Pricing: what the difference pays for
Metricool prices by the number of brands and is cheap if you already make content. Postmately’s price is for the content itself: a carousel and a video a day on the $59 plan, or a team from $179.
Which one to choose
| If | Choose |
|---|---|
| Analytics and competitor tracking come first | Metricool |
| You manage many brands as an agency | Metricool |
| Instagram, Facebook or LinkedIn are your main channels today | Metricool |
| You need the posts made, not measured | Postmately |
| You want carousels and short videos from your website | Postmately |
| You may want a team to run it later | Postmately |
Bottom line
Metricool tells you what works. Postmately makes the posts. If content is the bottleneck, start with Postmately; if you already post every day and want better numbers, Metricool is the stronger tool.
If you are unsure, start with the free plan: paste your website and get a content plan, 3 carousels and 1 video without a card.