Postmately vs Buffer
Updated 6 November 2026
Buffer is a simple, cheap scheduler for people who already make their own posts. Postmately makes the posts for you: a month plan, carousels and short videos from your website, published after your approval.
Side by side
| Buffer | Postmately | |
|---|---|---|
| Category | Social media scheduler | AI content studio with publishing |
| Who makes the content | You, with an AI writing assistant | Builds the plan from your website and makes the carousels and videos |
| Price | Free for 3 channels; Essentials $5 and Team $10 per channel per month | Free to start (3 carousels and 1 video, no card); AI Autopilot $59/month; done for you from $179/month |
| Free plan | 3 channels, 10 scheduled posts per channel | Content plan, 3 carousels and 1 video, up to 5 channels |
| AI agents | API on every plan; a separate Buffer MCP | MCP and API on every plan, including tools that make carousels and videos |
| Approval | Drafts and approvals on the Team plan | Drafts go to Telegram or email a day before; nothing posts without your OK |
| Channels | All major networks, including Instagram, Facebook, LinkedIn and Threads | Live: TikTok, YouTube, Telegram, VK, Pinterest, Bluesky, Mastodon, Instagram, Facebook Pages, Threads. In platform review: LinkedIn. |
Where Buffer is stronger
- Price for scheduling. At $5 per channel, Buffer is one of the cheapest paid schedulers.
- LinkedIn and Google Business. Buffer posts there today; on Postmately LinkedIn is still in review.
- A generous free plan. 3 channels with no time limit.
- Maturity. Buffer has been around since 2010 and is easy to learn.
Where Postmately is stronger
- The content gets made. Paste your website: Postmately writes a month plan and renders branded carousels and short videos for it.
- Approve, don’t produce. Drafts arrive in Telegram or by email a day early. You approve or edit; the post goes out on schedule.
- Agents can do the work. One MCP connection lets Claude Code, Codex or Cursor plan, make carousels and videos, publish and read the numbers.
- A team if you want one. From $179/month our team makes the posts and a person checks them, so no social media hire is needed.
Pricing: what the difference pays for
Buffer charges per channel because it sells a calendar: you bring the posts. Postmately charges for the work: $59/month covers about a carousel and a video every day across up to 50 channels. If you already have content, Buffer is cheaper. If you would otherwise pay a freelancer or spend your evenings on it, compare Postmately with that cost instead.
Which one to choose
| If | Choose |
|---|---|
| You write your own posts and need a calendar | Buffer |
| LinkedIn is your main channel today | Buffer |
| You need the lowest price per channel | Buffer |
| Nobody on the team has time to make content | Postmately |
| You want carousels and short videos made from your site | Postmately |
| Your AI agent should run social media through MCP | Postmately |
Bottom line
Buffer is the right tool when the content already exists and you just need it scheduled. Postmately is for businesses where the hard part is making the content in the first place.
If you are unsure, start with the free plan: paste your website and get a content plan, 3 carousels and 1 video without a card.